Electric’s reputation for being one of the most forward-thinking names in eyewear is well earned. The brand has designed and developed products with some of the world’s top athletes and personalities. A commitment to style-driven, purpose built eyewear is a key design philosophy that has resulted in two decades of innovation. Twenty years in, the passion and energy are unparalleled, and the brand remains unapologetically — Electric.

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Electric Snow

Over two decades of first chairs, crisp corduroy, and last calls with friends have inspired our most technologically advanced goggle program ever. We believe in rider-inspired design and develop our products with a world-class team of athletes because proper functionality is the backbone of our snow program.

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